Angela Muzzo, Senior Associate Market & Brand Research, Cleanslating® / Strategic Thinker & Synthesizer
DART Insight and Communications

Clients are often in the habit of ordering up new research without first determining what they already have and how it relates to what they’re trying to achieve. In fact, with employee turnover as it is, institutional memory is often lost and without figuring out what they already know, organizations can dive into solving a business or marketing issue they already have the answer to from existing research.

Angela’s expertise – Cleanslating® – is to find and recover the relevant data that helps frame the problem at hand, analyze it to produce a clear picture of what is known, determine how it applies and, more critically, point to what the real issue is to move the organization forward.  It stops clients from spending money on repetitive research and helps them make any further spend using the foundation of a clean slate. Time after time the process is a revelation that identifies fresh insights, true gaps in knowledge and a recommended path forward.

Angela is a passionate discoverer of consumer intelligence and believes the most difficult problems can be solved with critical thinking, creativity and collaboration.  As a 25+ year veteran in the field of marketing research/consulting, she has been given acclaim by her clients for her ability to synthesize information into a meaningful story that turns into action for marketers.  Angela feels achievement is reached when she provides her clients with market insight that grounds or rethinks business strategy.

Angela launched into her career in marketing research after doing both MBA and mathematics degrees from York University.  She earned her stripes at Goldfarb Consultants, Angus Reid Group, Tandemar Research, Ipsos-ASI, Hotspex, Northstar Research Partners and heads up, reaching senior leadership positions at these firms. In 2014, she founded her own firm to launch her proprietary model Cleanslating®.

Angela has been complimented for her interactive and challenging presentation style, fostering healthy debate that results in identifying the most meaningful conclusions and implications. She has influenced CEOs to make decisions during her presentations to change the way they operate based on her insights. She has convinced marketers to rethink their strategies and consider alternatives. Angela has played leadership roles in brainstorming, strategic planning, and brand building exercises.

Angela has specialties across a wide array of industry sectors including consumer packaged goods, retail, financial services and not-for-profit.

Professional Milestones: 

  • Introduced Cleanslating® in 2014, a first-to-market model for curating and synthesizing primary and secondary market research.
  • Market researcher and business strategist.
  • Long-standing tenure as a senior executive at the top Canadian market research firms.  Inspired and mentored by founders of original Canadian market research companies.
  • 25+ years researching multiple industries and complex problems, honing an ability to understand and manage diverse subject matter.
  • Leveraging an MBA, Marketing and Finance, from Schulich School of Business, presented hundreds of strategic growth opportunities to clients.
  • Storytelling, providing meaning and implications from reams of data.
  • Dual quantitative and qualitative capabilities, a rare combination in the industry.
  • Certified in Symplexity Thinking™: Creative Problem Solving Method 2013.


Rob Peacock, Senior Associate, Philanthropy
DART Insight and Communications

Rob Peacock (MA, CFRE) is a Certified Fund Raising Executive with 30 years of fundraising experience.

Previously, Rob fulfilled numerous senior development and leadership roles at Habitat for Humanity Canada, Junior Achievement of Canada Foundation, PC Canada Fund, Mt. Sinai Hospital Foundation, the University of Toronto, and Ryerson University.

He is Past Chair of the Association of Fundraising Professionals in Canada, and served on the Board of the Ontario Trillium Foundation.

Rob holds a Masters degree in Philanthropy and is a Faculty Member for the Masters in Philanthropy and Nonprofit Leadership at Carleton University, Canada’s first Masters program in Philanthropy, where he also sits on the Advisory Committee.

Rob has also been a Visitor in Residence of the Institute for Corporate Directors Not-For-Profit Governance Essentials Program at the Rotman School of Management and has authored two books: Face Time: Relationship Philanthropy and Engagement: A Resource for Volunteer Boards.

Rob is CEO of Peacock Philanthropic Counsel Inc.

Dr. Pina Pejovic, Senior Associate, Public Affairs Research/Program Evaluations and Reviews
DART Insight and Communications

Dr. Pejovic has extensive experience in Public Affairs research, having worked on both the client and supplier side for greater than 25 years. She is active in all areas of research, and specializes in the healthcare, education, and government sectors. Her main strengths are in program evaluations and reviews; qualitative research – focus groups, stakeholder engagement and in-depth interviews; and business and strategic planning.  Dr. Pejovic provides strategic insights, evidence and knowledge that is transformative and actionable.  She helps clients improve performance, comply with complex policies and regulations, and reduce costs—delivering measurable, sustainable results.

Pina has directed an extensive and diverse portfolio of studies within the sphere of social research, public policy, and strategic analysis of public programs. Her clients include federal, provincial and municipal public-sector organizations and associations in health care, community and home care, public health, mental health, social services, training, education, and non-profit/charity sectors.

Dr. Pejovic is a strong advocate for the utilization of a performance measurement model that facilitates governance and accountability; allowing clients the ability to measure and monitor the implementation and effectiveness of their strategies, determine the gap between actual and targeted performance, and determine organizational effectiveness and operational efficiency. She is also an expert in quantitative data and analysis methodologies including developing Key Performance Indicators for public sector organizations.

Dr. Pejovic leads a consultancy firm specializing in providing strategic and innovative research and evaluation solutions, and was previously Senior Vice President at Harris/Decima and Vice President at Ipsos Reid. Pina holds both a Doctorate and Master’s Degree in Sociology from York University. She is a member of the Canadian Evaluation Society (CES) and currently sits on the Board of Directors and the Human Resources Committee for Kinark Child and Family Services.

John Reynolds, Senior Associate Global Business Strategist, COO/Marketing Innovator & Business Technology Expert
DART Insight and Communications

Whether it’s pioneering Greenfield operations, launching start-ups or navigating the culture of large matrixed organizations, the foundation of John’s success is his keen ability to apply critical thinking and strategy development to effectively leverage an organization’s competitive strengths while ensuring it has resiliency baked-in to respond and adapt to an ever-changing business landscape.

John brings a diverse background and senior experience as a strategist and innovator. He has worked in some of world’s largest organizations and run start-up operations for entrepreneurial-backed Fintech organizations and financial start-ups.  With strong tactical leadership experience, John has led organizations through transformative ventures, from development to implementation, from strategic planning to translation of those plans into action at the tactical level.

John brings expertise across various business areas including:

  • marketing (digital/social/online/offline/brand/product);
  • technology (application development, marketing, program management); and
  • business development (building sales teams, international sales, C-level sales, contracts/negotiations).

In COO roles, John has deep experience managing companies broadly across all corporate functions, including HR, Finance and Risk/Compliance. Notably, John was a leading team member in the start-up of ING Direct, and ZenBanx (bank in the cloud, money transfer) in both Canada and the USA (purchased by Social Finance, SoFi).

John is recognized as a subject matter expert in the automotive telematics vertical. He has unparalleled understanding and experience with commoditizing the technical, business and consumer attitudes involved in using telematics for P&C insurance in North America and Europe.  He played a key role in developing the base technology for road pricing trials in the UK and North America.  He was very active in business development to top US insurance companies, at the C-Level, for the use of the data with the actuarial teams. Previously, John had his own business in the consumer loyalty and marketing space involving telematics and the use of the vehicle-generated data.

John has a diverse educational background, including a B.Sc. and a B. Commerce from the University of Alberta and an M.B.A. from the Richard IVEY School of Business at the University of Western Ontario.


Pierre Tessier, Quebec Senior Associate Marketing/Public Relations, Public Affairs and Media/Spokesperson Training
DART Insight and Communications

Pierre Tessier is a Montreal, Quebec, based, fully bilingual, award winning communicator with more than 30 years of experience.

A former journalist, publicist, spokesman and teacher, Pierre co-founded Communications Infrarouge and previously worked for Optimum relations publiques for over 20 years where he oversaw several teams specializing in public relations, press relations, special events and the training of spokespeople (media and oral presentation). In 2009, he won two public relations Awards of Excellence for the inauguration of the spent potlining treatment plant from the Canadian Public Relations Society and la Société québécoise des professionnels en relations publiques.

A media training specialist, Pierre benefits from his experience as a journalist, publicist, spokesman and teacher, allowing him to illustrate his words with examples drawn from his professional past. He has trained dozens of spokespeople from the business, medical, cultural, media, political, para-governmental and sports worlds. From 1983 to 1985, he was the parliamentary correspondent for the program D’un soleil à l’autre, aired on Radio-Canada. From 1985 to 1987, he worked in the Franco-Ontario theatrical community, handling governmental relations, promotion, press relations and the coordinating of events. Pierre was also a reporter for le Réseau des Sports. He has a Bachelor of Arts degree with a specialization in Communication from the University of Ottawa (1983)

Pierre has provided his expertise to clients such as the Canadian Space Agency, Agropur (Natrel), l’Association des centres jeunesse du Québec (Quebec Association of Youth Centers), la Caisse de dépôt et placement du Québec, Brunet, the Red Cross, CST Brands (Ultramar and Dépanneur du Coin/Corner Store), Metro Inc., Pratt & Whitney Canada, Six Flags – La Ronde, la Société des Alcools du Québec and Transat A.T. Inc. Several major companies, including General Motors of Canada, Transat, La Ronde and CST Brands have also given him the role of media spokesman.

As an educator, he taught a course called Pratiques avancées en relations publiques (2010-2012) to graduate students in Marketing Communication at the University of Sherbrooke and Communication orale (1992-2012) at l’Université de Montréal. Pierre also sits on the Board of Directors of Refuge des jeunes de Montréal.

James E. Toccacelli, Senior Associate Corporate Reputation Management/Corporate Communications & Public Affairs
DART Insight and Communications

James E. Toccacelli, APR, FCPRS is a globally recognized and award winning authority on Corporate Public Affairs (CPA) management.  Accredited with both the Canadian Public Relations Society (CPRS) and Public Relations Society of America (PRSA), James has worked across a breadth of industries earning experience and providing expertise in corporate reputation management, corporate media and marketing communications, issues management, crisis communications and a host of other Corporate Affairs disciplines.

In his more than thirty-year Public Affairs career, James has served as the senior communications professional with Kinross Gold Corp., EDS Canada Inc., EDS Asia Pacific (Hong Kong), Levi Strauss Asia Pacific (Singapore) and Levi Strauss & Co. (Canada) Inc.  James has practiced and conducted crisis planning and media training on a range of issues and product marketing initiatives in Canada, the U.S., Central and South America, Europe and throughout Asia.  As Director of Communications for Levi Strauss (Asia), he was responsible for internal communications and employee communications for LS&Co.’s O&O facilities in Manila and Adelaide, Australia; as well as contracted facilities in 13 countries in Asia from Pakistan to New Zealand to (American) Saipan.

In addition to his corporate work, James worked in the media with the Peterborough Examiner, Global Television News, and Canadian Lawyer magazine as well as with Wardair/Canadian Airlines, and served as Executive in Residence at Algonquin College’s Public Relations program. He holds a Bachelor of Journalism (Honors) degree from Carleton University, has been published in leading academic journals and lectured on the management of Corporate Reputation as a strategic corporate asset.

In 2005, Toccacelli was awarded the Philip A. Novikoff Memorial Award by the CPRS, the organizations highest ranking award. The Novikoff Award is presented to a member of the Society who has furthered the standing of the public relations profession in Canada through professional and public relations practice, service to CPRS and the community at large.  In 2001, he was welcomed into the CPRS College of Fellows which recognizes those CPRS members who are proven leaders in public relations and communications and who have made exceptional contributions to the profession and their communities. He has won numerous professional awards from the International Association of Business Communicators, Public Relations Society of America, Canadian Public Relations Society, and the International Masters Communications Awards

Among his volunteer activities, James served on the board of the Hincks Dellcrest Centre in Toronto, the governance board of the Toronto Preschool Speech and Language Services, the Canadian Paralympic Committee and various Toronto area minor hockey associations. James was awarded the Queen’s Golden Jubilee Medal in 2002.

Mimi Tsui, Senior Associate, Public Relations and Event Management
DART Insight and Communications

PR veteran brings 25+ years of experience as a Corporate Communications/Public Relations professional—strategic communications work has included plans, press releases, proposals, president’s messaging, HR memos to staff, executive summaries, annual reports, brochures, speeches, and website rebranding

Mimi’s experience is vast—having worked in PR agencies including Lee DDB Needham PR in Taipei, Taiwan, Hill & Knowlton Strategies, Weber Shandwick and GCI Group in Toronto—for clients including Canadian Tire Corporation, Limited, Microsoft, Birks, Mattel, Inc., Twentieth Century Fox Home Entertainment, Christian Dior Cosmetics, Spiegel Catalogues, TGI Fridays and Canadian Dermatology Association—and is fluent in Mandarin.

Mimi also served for more than a decade as Manager, Strategic Communications, Branding and Public Affairs for the Canadian Institute of Chartered Accountants (now CPA Canada) where she was the Program Director for the association’s Corporate Reporting Awards and led all sponsorship, stakeholder relations and marketing communications efforts. She also worked with the Office of the Auditor General of Canada to plan and incorporate a judging category for Crown corporations into the overall awards.

Mimi has a diverse assignment experience ranging from preparing online newsletters, press releases, president’s messaging, event scripting and remarks for the Canadian Aboriginal and Minority Supplier Council (CAMSC)— a not-for-profit organization whose mission is to link Canadian businesses with Aboriginal and minority-owned suppliers—to working with Swerve Design Group clients such as the Ontario Genomics Institute, the Electronics Product Stewardship Canada and Toronto Centre with their annual reports. Mimi has also provided content, copy and design advice for websites of The Change Foundation, Allen Leigh Recruiting, Penmore Financial and Pack Pro Inc. She has also prepared internal newsletters and press releases for Audatex Canada (property and casualty software solutions) and her many event management assignments include the annual two-day conference and Business Achievement Awards Gala for CAMSC (annually since 2015) and The Change Foundation.

Mimi is a graduate student contract professor of Corporate Communications and Government Relations programs at Seneca@York. Her courses have included PR Writing, Media Relations for PR and GR, Internal Communications, Introduction to Research for GR and PR. She’s also the faculty lead for VOICES, an annual public speaking competition for communications, marketing & advertising students at Seneca, Humber, Centennial and Georgian colleges.

David W. Wright, ICD.D, Senior Associate, Capital Markets and Strategic Growth
DART Insight and Communications

His understanding and extensive capital market’s network is invaluable to companies navigating all aspects of private and public capital markets, including providing insight into the differences between raising money through individuals versus institutions, the challenges faced by small capitalization companies, and differences in mindset between Canadian and US investors

A career analyst with extensive capital markets expertise, David has over 25 years of experience in equity research, investment banking and advisory services with high growth Canadian technology companies. As a Senior Associate of DART, he provides investment banking and capital markets advice to growth oriented, technology advantage companies, seeking higher growth and valuation prospects.

David also works closely with the DART Communications group clients for investor relations launch and material announcements, presentations and collateral support production, and business/corporate media relations.

David’s investment banking experience includes raising money, providing valuations, fairness opinions, and sponsorships, and conducting strategic corporate activities such as negotiating favourable price for a corporate acquisition and establishing terms for an IP licencing agreement.

Having held positions as Director of Research for boutique institutional brokerage research firms and a private equity company targeting investments in mainland China, David has been exposed to an extensive assortment of investment opportunities and challenges.  This has proven to be invaluable experience when assessing new opportunities.  Previously, David held the position of Managing Director, BMO Nesbitt Burns as an Equity Research Analyst covering North American Software and IT Services companies.

David has analyzed hundreds of companies in dozens of industries including information technology, telecommunications, graphic arts, aerospace, defense, medical, finance, mining, and retail.  Fund managers have acknowledged his valuable insight gained through competitive analysis and financial modelling, intertwined with a thorough understanding of technology and investing trends. David’s superior record of accomplishment of investment recommendations has been recognized with a No. 1 ranking as North America’s Top Stock Picker in the Software sector.

A graduate of the Directors Education Program of the Institute of Corporate Directors-Rotman, he has a Masters Degree in Business Administration from Concordia University and a Bachelor of Arts Degree (Honours) in Economics from the University of Western Ontario.  He is currently a member of the Board of Directors of the Private Capital Markets Association of Canada, an Advisory board member of, and a past board member of a Toronto Stock Exchange -Venture listed payment processor.