DART Insight and Communications Inc. Launches Quebec Services with Pierre Tessier as Senior Associate, Marketing/Public Relations, Public Affairs and Media/Spokesperson Training

Montreal based, fully bilingual, award winning communicator with more than 30 years of experience as journalist, publicist, spokeman and teacher.

Toronto— Victoria Ollers (CEO – Communications) and John Wright (CEO – Insight) of DART Insight and Communications Inc. are pleased to announce the launch of its Quebec services. Montreal based Pierre Tessier has joined the DART team as Senior Associate, Marketing/Public Relations, Public Affairs and Media/Spokesperson Training. A passionate, versatile, and fully bilingual communicator Pierre Tessier is a Montreal, Quebec, based, fully bilingual, award winning communicator with more than 30 years of experience.

A former journalist, publicist, spokesman and teacher, Pierre co-founded Communications Infrarouge and previously worked for Optimum relations publiques for over 20 years where he oversaw several teams specializing in public relations, press relations, special events and the training of spokespeople (media and oral presentation). In 2009, he won two public relations Awards of Excellence for the inauguration of the spent potlining treatment plant from the Canadian Public Relations Society and la Société québécoise des professionnels en relations publiques.

A media training specialist, Pierre benefits from his experience as a journalist, publicist, spokesman and teacher, allowing him to illustrate his words with examples drawn from his professional past. He has trained dozens of spokespeople from the business, medical, cultural, media, political, para-governmental and sports worlds. From 1983 to 1985, he was the parliamentary correspondent for the program D’un soleil à l’autre, aired on Radio-Canada. From 1985 to 1987, he worked in the Franco-Ontario theatrical community, handling governmental relations, promotion, press relations and the coordinating of events. Pierre was also a reporter for le Réseau des Sports. He has a Bachelor of Arts degree with a specialization in Communication from the University of Ottawa (1983).

Pierre has provided his expertise to clients such as the Canadian Space Agency, Agropur (Natrel), l’Association des centres jeunesse du Québec (Quebec Association of Youth Centers), la Caisse de dépôt et placement du Québec, Brunet, the Red Cross, CST Brands (Ultramar and Dépanneur du Coin/Corner Store), Metro Inc., Pratt & Whitney Canada, Six Flags – La Ronde, la Société des Alcools du Québec and Transat A.T. Inc. Several major companies, including General Motors of Canada, Transat, La Ronde and CST Brands have also given him the role of media spokesman.

As an educator, he taught a course called Pratiques avancées en relations publiques (2010-2012) to graduate students in Marketing Communication at the University of Sherbrooke and Communication orale (1992-2012) at l’Université de Montréal. Pierre also sits on the Board of Directors of Refuge des jeunes de Montréal.


DART’s offer to the marketplace is simple: a portfolio of single, owner operators at the top of their game who know each other thoroughly and who are brought together selectively to work on client assignments to provide insight and communications expertise. DART is the collective skin and an acknowledgement that the firms’ leadership and its associates work together as a team. DART is co-owned and operated by two well-known professionals who bring opinion research and communications practices together—John Wright who is CEO – Insight http://dartincom.ca/john-wright, and Victoria (“Vicki”) Ollers who is CEO – Communications http://dartincom.ca/victoria-ollers/ . There’s a lot of grey matter (and hair) here without the overhead that others bring to the table. That’s what our clients want so that’s exactly what we deliver. On Point – On Target. http://dartincom.ca/