Dr. Pina Pejovic, Senior Associate, Public Affairs Research/Program Evaluations and Reviews
DART Insight and Communications

Dr. Pejovic has extensive experience in Public Affairs research, having worked on both the client and supplier side for greater than 25 years. She is active in all areas of research, and specializes in the healthcare, education, and government sectors. Her main strengths are in program evaluations and reviews; qualitative research – focus groups, stakeholder engagement and in-depth interviews; and business and strategic planning.  Dr. Pejovic provides strategic insights, evidence and knowledge that is transformative and actionable.  She helps clients improve performance, comply with complex policies and regulations, and reduce costs—delivering measurable, sustainable results.

Pina has directed an extensive and diverse portfolio of studies within the sphere of social research, public policy, and strategic analysis of public programs. Her clients include federal, provincial and municipal public-sector organizations and associations in health care, community and home care, public health, mental health, social services, training, education, and non-profit/charity sectors.

Dr. Pejovic is a strong advocate for the utilization of a performance measurement model that facilitates governance and accountability; allowing clients the ability to measure and monitor the implementation and effectiveness of their strategies, determine the gap between actual and targeted performance, and determine organizational effectiveness and operational efficiency. She is also an expert in quantitative data and analysis methodologies including developing Key Performance Indicators for public sector organizations.

Dr. Pejovic leads a consultancy firm specializing in providing strategic and innovative research and evaluation solutions, and was previously Senior Vice President at Harris/Decima and Vice President at Ipsos Reid. Pina holds both a Doctorate and Master’s Degree in Sociology from York University. She is a member of the Canadian Evaluation Society (CES) and currently sits on the Board of Directors and the Human Resources Committee for Kinark Child and Family Services.