James E. Toccacelli, Senior Associate Corporate Reputation Management/Corporate Communications & Public Affairs
DART Insight and Communications

James E. Toccacelli, APR, FCPRS is a globally recognized and award winning authority on Corporate Public Affairs (CPA) management.  Accredited with both the Canadian Public Relations Society (CPRS) and Public Relations Society of America (PRSA), James has worked across a breadth of industries earning experience and providing expertise in corporate reputation management, corporate media and marketing communications, issues management, crisis communications and a host of other Corporate Affairs disciplines.

In his more than thirty-year Public Affairs career, James has served as the senior communications professional with Kinross Gold Corp., EDS Canada Inc., EDS Asia Pacific (Hong Kong), Levi Strauss Asia Pacific (Singapore) and Levi Strauss & Co. (Canada) Inc.  James has practiced and conducted crisis planning and media training on a range of issues and product marketing initiatives in Canada, the U.S., Central and South America, Europe and throughout Asia.  As Director of Communications for Levi Strauss (Asia), he was responsible for internal communications and employee communications for LS&Co.’s O&O facilities in Manila and Adelaide, Australia; as well as contracted facilities in 13 countries in Asia from Pakistan to New Zealand to (American) Saipan.

In addition to his corporate work, James worked in the media with the Peterborough Examiner, Global Television News, and Canadian Lawyer magazine as well as with Wardair/Canadian Airlines, and served as Executive in Residence at Algonquin College’s Public Relations program. He holds a Bachelor of Journalism (Honors) degree from Carleton University, has been published in leading academic journals and lectured on the management of Corporate Reputation as a strategic corporate asset.

In 2005, Toccacelli was awarded the Philip A. Novikoff Memorial Award by the CPRS, the organizations highest ranking award. The Novikoff Award is presented to a member of the Society who has furthered the standing of the public relations profession in Canada through professional and public relations practice, service to CPRS and the community at large.  In 2001, he was welcomed into the CPRS College of Fellows which recognizes those CPRS members who are proven leaders in public relations and communications and who have made exceptional contributions to the profession and their communities. He has won numerous professional awards from the International Association of Business Communicators, Public Relations Society of America, Canadian Public Relations Society, and the International Masters Communications Awards

Among his volunteer activities, James served on the board of the Hincks Dellcrest Centre in Toronto, the governance board of the Toronto Preschool Speech and Language Services, the Canadian Paralympic Committee and various Toronto area minor hockey associations. James was awarded the Queen’s Golden Jubilee Medal in 2002.