John Reynolds, Senior Associate Global Business Strategist, COO/Marketing Innovator & Business Technology Expert
DART Insight and Communications

Whether it’s pioneering Greenfield operations, launching start-ups or navigating the culture of large matrixed organizations, the foundation of John’s success is his keen ability to apply critical thinking and strategy development to effectively leverage an organization’s competitive strengths while ensuring it has resiliency baked-in to respond and adapt to an ever-changing business landscape.

John brings a diverse background and senior experience as a strategist and innovator. He has worked in some of world’s largest organizations and run start-up operations for entrepreneurial-backed Fintech organizations and financial start-ups.  With strong tactical leadership experience, John has led organizations through transformative ventures, from development to implementation, from strategic planning to translation of those plans into action at the tactical level.

John brings expertise across various business areas including:

  • marketing (digital/social/online/offline/brand/product);
  • technology (application development, marketing, program management); and
  • business development (building sales teams, international sales, C-level sales, contracts/negotiations).

In COO roles, John has deep experience managing companies broadly across all corporate functions, including HR, Finance and Risk/Compliance. Notably, John was a leading team member in the start-up of ING Direct, and ZenBanx (bank in the cloud, money transfer) in both Canada and the USA (purchased by Social Finance, SoFi).

John is recognized as a subject matter expert in the automotive telematics vertical. He has unparalleled understanding and experience with commoditizing the technical, business and consumer attitudes involved in using telematics for P&C insurance in North America and Europe.  He played a key role in developing the base technology for road pricing trials in the UK and North America.  He was very active in business development to top US insurance companies, at the C-Level, for the use of the data with the actuarial teams. Previously, John had his own business in the consumer loyalty and marketing space involving telematics and the use of the vehicle-generated data.

John has a diverse educational background, including a B.Sc. and a B. Commerce from the University of Alberta and an M.B.A. from the Richard IVEY School of Business at the University of Western Ontario.