John’s expertise is in the use of strategic and tactical quantitative and qualitative opinion research. His experience derives from countless national and international assignments in public affairs, public policy, communications, and media relations over 35 years. He’s one of Canada’s best known and respected pollsters with clients in the private, public, government, not-for-profit, association, media, and professional services sectors.
Whether working confidentially with clients to understand consumer-citizen insights, construct or better a reputation, define concepts for advocacy, identify ranking messages, calculate segmentation for communications, or create credible media polling releases, he’s widely acknowledged as a ground-breaking leader of his craft. His ability to conceive insight driven research, find the story in the data, and construct powerful presentations with actionable recommendations have put him front and centre with corporate and government leaders at home and abroad. There’s literally not an industry or issue he hasn’t dealt with.
In the public domain, he’s been the most prolific public opinion surveyor and commentator in the country. Pioneering the first multi-country polls for CNN International and the Economist in 1992 bookended by his constructed monthly 24 country Thomson Reuters Global Primary Consumer Index in 2015, he’s been the point person for hundreds upon hundreds of media sponsored polls with the likes of CBC, CTV, Global TV, the Globe and Mail, Post Media, NewsTalk 1010, the Toronto Sun, Report on Business, Associated Press, McClatchy News, and Reuters to name a few. With three national best-selling books, he also hosted his own weekly radio show and regularly co-anchored for a business news network.
A highly sought after speaker, John is a Founder and Lifetime member for each of the Public Affairs Association of Canada, the Canada Institute at the Woodrow Wilson Centre for Scholars, and the Canadian Forces College Foundation. A Senior Fellow at the Angus Reid Institute and a Fellow of the Royal Canadian Geographic Society, he’s an Honorary Colonel for the Royal Canadian Air Force with three Commendations, has been awarded the Queens Diamond Jubilee Medal for Military History and Education, the Ontario Lieutenant Governor’s Award for Community Volunteerism, and the Arbor Award from the University of Toronto.
Opinion/Market Research, Demographics & Ideation
DART Insight and Communications