With over 25 years of communications experience on both the client and agency sides, Victoria has worked with clients in industry, finance and government facing a wide range of communications challenges. Her expertise includes corporate and financial communications, stakeholder and community relations, public affairs, media training, and crisis and issue communications.
Victoria began her communications and project management career at Merrill Lynch. There she developed and managed the company’s marketing research, corporate rebranding, external and internal communications, media relations, sponsorships and event production, monthly print and video newsletters, and advertising.
Later as a communications consultant, Victoria advised corporate executives and senior management in the areas of corporate, financial and crisis communications and reputation and brand management. During this period she led the communications team for the Slaight-Bitove group that pitched and won the Toronto Raptors NBA franchise. Her tasks included designing, directing and managing the national “Name Game” to choose the team’s name, the subsequent name and brand global launch as well as issues management.
In 1996 Victoria joined Microcell Telecommunications as Director of Corporate Communications where she was deeply involved in the launch of many Microcell companies and services including the now well-known “Fido”. She also directed all aspects of communications including the company’s initial public offering.
Victoria then led the corporate and marketing communications practice for a leading national advertising agency – where she was a judge for the $1 million Alcan Prize for Sustainability.
For over fourteen years Vicki has led GoldFenix Communications, a virtual communications consultancy that offers strategic communications planning and execution. Projects have included rebranding, strategic plans for new or evolving organizations, media relations and issue management to event production of a Royal visit and two Queen Elizabeth II Diamond Jubilee Gala events at Roy Thomson Hall.
Vicki is on the Council of the Queen’s York Rangers, and recipient of the Queen Elizabeth II Diamond Jubilee Medal and the Lieutenant Governor’s Community Volunteer Award.
Strategy, Planning & Project Management
DART Insight and Communications