Canadian Premiers’ Quarterly Approval Rating Tracking

Q3 September 2018

The PetSmart 2018 Canadian National Dog and Cat Owners Poll Topline Report

August 27, 2018 – The PetSmart 2018 Canadian National Dog and Cat Owners Poll holds unique insights into the lives and attitudes of Canadian Dog and Cat owners and, in particular, puts in perspective what both of these owner types would do with their beloved pets if they could find more time to hang out with them (or, of course, vice versa).

What’s fascinating is not just the comparative choices that Dog and Cat owners make and their admissions but the socio-demographic and geographic cross tabulations. Here’s a sample:

• 44% of cat owners would prefer to stay in a luxury hotel for the weekend versus just 30% of dog owners; 10% of cat owners would prefer to address their pet up in a costume and go to a pet-person party compared to 5% of dog owners.

Read more…

Asylum-seekers Crossing Over the Canadian Border:
Most Canadians (70%) Don’t Believe the Federal Government Has a Clear Plan on How to Deal with the Situation
Majority (58%) Don’t Believe the Federal Government has Handled the Situation Well

July 9, 2018 — Most (70%) Canadians don’t believe the Federal government has a clear plan involving thousands of individuals who make an asylum claim following an irregular entry through unofficial entry points—such as simply walking over the border into Canada from the United States at a non-official crossing point—and a majority (58%) don’t believe the Federal government has handled the situation well—according to a new national public opinion survey undertaken by DART Insight.

A majority (57%) also don’t believe the Federal government is providing the right amount of resources for communities to deal with these border crossings. This has become highlighted in the past week as new Ontario Premier Doug Ford and Toronto Mayor John Tory have called on the Trudeau government to up the amount of money paid to look after Federally approved asylum seekers (and refugees) who have been allowed to enter the country and/or are awaiting more months of official processing. And on this point, a further majority (58%) don’t believe the Federal government is sending a signal that there are no guarantees asylum-seekers will be able to stay.

Read more….

Being Canadian on Canada Day

Gender Matters, Why? Because it’s 2018.

And, Things are Not so Happy in Alberta.

June 30, 2018 — A new poll of over 5,300 Canadians released by DART  Insight on the eve of Canada’s 151’st Birthday finds that women are most likely to wrap themselves in the Canadian flag versus their male counterparts on questions ranging from how proud they are of Canada, recognition of a unique Canadian value system in the world, how that cooperative Confederation is strong and how likely they are, if given the choice, to stay in Canada rather than move south of the border to live in the United States.

And while the poll doesn’t explore the political and policy dynamic on that perspective, some may suggest that the Trudeau Government’s full on “female” agenda catering may be part of the reason for that outcome.

And speaking of politics and policy, at the other end of the scale, geographically, it’s Albertans who are not feeling as Canadian—or likely to stay on this side of the border if given the choice to move to the United States.

Where to Begin?

There’s probably not much news value in a poll of Canadians that finds that nine in 10 (90%) are proud to be Canadian – from Atlantic Canada (95%) through Ontario (93%), Saskatchewan/Manitoba (93%), British Columbia (93%), followed by Alberta (87%) and Québec (81%).

Read more…

Canadians and Opinions on Legalized Marijuana: Slow the Pace, We’re not Ready

June 28, 2018— While the federal government (and the Canadian Senate) moved quickly this past week to pass legislation that proclaimed legal marijuana would come to Canada on October 17, 2018, a majority (55%) of Canadians surveyed just days before the House rose for the summer break indicate they’d like to see the introduction of marijuana delayed for up to one year.

And there appear to be many undercurrents prompting the desire to slow the pace down.

The wide-ranging survey conducted by DART Insight found that a majority (53%) of Canadians are scared of the impact marijuana will have on their community with six in 10 (59%) who don’t believe their municipal Police Force is ready to handle legalized marijuana, and a majority (55%) who don’t believe their province has plans to deal with drivers who have used marijuana.

Further, while provinces are creating their own marijuana distribution channels, seven in 10 (69%) Canadians are concerned a large black market will exist for lower-priced marijuana—with a majority (73%) who want regulations for both marijuana and tobacco cigarettes applied equally.

And while just one in five (21%) are likely to partake in marijuana regularly when legally available, (and 9% are most likely to do so), half (51%) of Canadians are concerned with the potential addiction to marijuana among under aged kids with seven in 10 (67%) believing that adults with children should be banned from smoking marijuana in their home

Finally, while six in 10 (59%) Canadians are cynical about the political motivations behind marijuana legalization motives, two-thirds (65%) won’t reject the Liberals in next federal election specifically because of it coming to fruition.

Premiers Popularity Ratings Q2 2018

Rating the Premiers:
Saskatchewan’s Scott Moe (56%) Emerges with Highest Approval, Ontario’s Doug Ford Makes an Entry (40%) and
Newfoundland and Labrador’s Ball Tumbles Downward (32%)

June 19, 2018—Saskatchewan Premier Scott Moe has emerged with the highest approval rating of any Provincial Premier in the DART Insight regular quarterly survey of constituent provincial voters across Canada. Moe, who assumed the Premiership
from former Saskatchewan Party Leader Brad Wall in January 2018 has a 56% approval rating, up four percentage points since the last sounding was taken in March 2018.

Moe is followed by British Columbia Premier John Horgan at 50% (down 2 percentage points), newly Elected Ontario Premier Doug Ford at 40% (his initial measurement taken in the days following his majority government victory), Manitoba Premier Brian
Pallister (37%, no change), Alberta Premier Rachel Notley (35%, +2), New Brunswick Premier Brian Gallant (33%, +4), Newfoundland and Labrador Dwight Ball (32%, -10 points), Nova Scotia Premier Stephen McNeil (30%, no change) and Quebec Premier Pilippe Couillard (30%, no change).

Canadian Public Opinion on Packaging of Tobacco and Marijuana Cigarettes

Canadians Believe in Equal Application in Packaging Standards for Marijuana and Tobacco Cigarette’s, Choose Branded Packages Over Generic Packaging Citing Concern for Rise in Criminal Counterfeiting

A new national Canadian public opinion survey for the Canadian Convenience Stores Association (CCSA) and the National Convenience Stores Distributors Association of Canada (NACDA) finds that nine in 10 (87%) Canadians believe that current tobacco cigarette
packaging regulations should be applied equally to marijuana cigarette packaging.

Further, two thirds (64%) of Canadians reject any imposition of a generic package for either tobacco and marijuana cigarettes, and five times as many Canadians (40%) believe the generic package could most likely contribute to counterfeiting of tobacco and marijuana
cigarettes versus the branded package which is now in place (8%).

And, after Canadians learn about the Australian experience since 2012 with respect to the imposition of generic packaging and higher taxes and the concurrent increase in contraband/counterfeit products, support for the branded package status quo rises significantly from 64% to 78% (up 14 points.)

Attitudes About Senior Care: Worry for Ourselves and Others

National Survey Broaches Issues of Paying for Care When Needed, Family Impact and Social Isolationism

Toronto—On the eve of the Ontario Liberal Budget—the last as the province is plunged into a general election which will take place on June 7, 2018—a national survey conducted by DART Insight for the Ontario Retirement Communities Association finds that 79 per cent of
Canadians worry (34% a lot/48% sometimes) about having enough money to pay for their care when they need it and 71 per cent worry (26% a lot/45% sometimes) about being a burden on their family if they can’t look after themselves.

Further, 96 per cent of Canadians agree (69% very much/27% somewhat) that social interaction is important for seniors’ health and wellbeing; 94 per cent agree (57% very much/37% somewhat) that social isolation is associated with higher health risks; 91 per cent of Canadians agree (53% very much/38% somewhat) that they do not want to be socially isolated in their later years; and, 96 per cent agree (58% very much/38% somewhat) that families worry less if their loved ones have support to keep them safe and well.

Pulse of Toronto Winter 2018

Despite Leadership Contest Tumult, Preference is for Ontario PC’s (44%) to Govern, NDP (24%), Liberal Party (19%), “Other” (13%)

Eight in 10 (81%) Ontarians believe it’s time for another provincial party to take over and run the province compared to just two in 10 (19%) who say the Liberal government under Premier Kathleen Wynne has done a good job and deserves to be re-elected

Toronto—As the Progressive Conservative Party of Ontario gets down to choosing a new leader on Saturday, March 10, 2018, a new poll conducted by DART Insight for NewsTalk 1010 suggests that despite the tumultuous month of leadership campaigning, Ontarians still
prefer the PC’s to govern the province versus all others.

The results were gathered during the meltdown of former PC leader Patrick Brown’s attempt to regain his post and suggest that even in the midst of the campaign cacophony, when given a choice as to who should govern Ontario, voters still preferred the Ontario PC’s (44%) to do
so versus the Ontario New Democratic Party (24%), the Ontario Liberal Party (19%) or another party of their choice (“Other” 13%). Ontario voters go to the polls on June 7, 2018.

These preferences are against a backdrop where eight in 10 (81%) Ontarians believe it’s time for another Party to take over and run the Province compared to just two in 10 (19%) who say the Liberal government under Premier Kathleen Wynne has done a good job and deserves to be re-elected.

The Pulse of Toronto Poll Fall 2017

A Brief Commentary on the Results

With poll results like this, it should already be over in Toronto for Premier Kathleen Wynne and her Liberal Party, just nine months out before election day in June 2018. Imagine any other candidate or party where only 25% of the electorate felt that the incumbent government deserves to be re-elected and that only 11% would absolutely cast their vote for the Leader and her Party.

It’s a rare thing to see a political party and its leader so far down in the polls and still have oxygen its lungs. But it does, for one reason: elections are about choices.

And if there’s a glimmer of hope and optimism for Premier Kathleen Wynne and her Liberal Party in Toronto it must be with the fact that Patrick Brown and his Conservative Party along with Andrea Horwath and her New Democratic Party have yet to come out on the battlefield.
The Ontario liberal party has completely outflanked the NDP and occupy the near and the far left of the political spectrum. And as for the Conservatives, the Liberals have run campaigns over the last decade and a half where it looked like they were on the ropes and then snatched
victory from the mouth of defeat as the Conservative leader, each time, led the implosion of his party with a self-inflicted position.

In fact, in the last provincial election, the Liberal leaning Toronto looked like it would not deliver but in the voting booth roughly 4% or so who started to mark their ballot for the NDP changed it to the Liberals to fend off a potential Conservative victory. In this upcoming election there might be a similar phenomenon.

The poll deliberately didn’t ask the vote horserace question. After all, with nine months to go with sentiment the way it is it would be very revealing of the potential political landscape. So with the poll tried to determine is how committed Torontonians are to tossing out Premier
Wynne and her Liberal government. The findings are fascinating because it suggests that in the absence of the “real campaign” voters are taking a wait-and-see approach, waiting for the protagonists to emerge and to make their assessment for the ballot box.

The poll shows that despite a huge negative view on the remainder of her tenure, there are 45% of Torontonians who are still open to voting for the Liberal Party and Premier Kathleen Wynne depending upon what the campaign brings.

And so, as politics should be, it will likely be about making hard choices, and it may not be known for some time how the wind will likely blow on election day.


John Wright
CEO – DART Insight
DART Insight and Communications