It’s that big strategic issue on the horizon or an epic event at your doorstep that you must confront and communicate about (or not) to multiple internal and external stakeholders. DART brings the full toolbox and assesses the size of the communications challenge, who should be communicated with and how it should be done. We rank the most effective messages and tailor your output to key audiences. We build credible events or platforms externally and internally and monitor the impact.
What kind of issues? How about cannabis packaging and uptake, millennials and the environment, big fat wallet boomers and retirement options, the impact of demographics on your talent search, digital disruption and consumer preference, kids and vaccinations, brandishing a new venture or venturing to market with a new brand. We’ve dealt with every sector—from FSI to Energy, from Beer to Basketball, from Telecom to Telehealth, and from out-of-this-world Pets to Satellites. That’s not a list: it’s just experiences and insight.
Usually unexpected, urgent onset, massively disruptive and draining. Sometimes even paralyzing. And you’ve still got an organization to run while everyone inside and out is watching with your reputation on the line. The C-suite team, the Board and key investors want a remedy asap. Employees who were your best ambassadors yesterday are dazed and worried. And the attention feels scorching hot as Main Street and Social media—yes, Twitter—is demanding answers. And, if that’s not enough, it’s even more challenging if lawyers or the law are involved. That’s why we’re available 24/7.
DART has helped our clients survive some pretty nasty stuff. Allegations of after-hours sexual assault in the workplace. Attempted blackmail. Plant shutdown. A prolonged strike with a very public war of attrition. The deliberate shaking of an elderly patient in a critical care unit by an orderly caught on camera. Even a murder that happened on the doorstep of a family entertainment venue while patrons were inside. That’s not a list: it’s just experiences and insight.
Our most sought-after training module for C-Suite executives is for media engagement, taught by some of the most experienced former journalists and corporate communicators in the country. Before we even meet, we learn about you, your organization and your issues so that we tailor-make the tutoring for output that has immediate utility. We provide training either on or offsite, and the duration depends on the need. And because we’ve worked with dozens and dozens of C-suite leaders as both mentor and advisor when media calls or confronts, our experience vantage is 360 degrees.
DART has provided training for C-Suite leaders individually and in group settings from every sector and organization type—most who have the time to dig deep for a day or more versus those who need to respond to a pressing demand with just a few hours to spare. Whatever the time allotment, you’ll understand the why and what of the news-cycle and how to both show poise and bridge-answer questions. We use video benchmarks and progressive responses as feedback and studio-set or do situational mic-up for various interview styles. And we do on-call refresher sessions. That’s not a list: it’s just experiences and insight.
In this case, this is when DART is not doing direct media outreach to line up coverage and provide media release distribution (although we do that for some.) We’re most comfortable providing advice and counsel to you and your media/PR agency or staff on the strategy, scoping, messaging and targeting. We’ve worked both sides of the beat—interviewer and client spokesperson—and that’s rare. So, the role we play is as media Sherpa for roll-up-the-sleeves in-the-trenches input that’s hard to find anywhere. We’ve either anchored, reported for, partnered with, appeared on, or interviewed on thousands of shows, clips or comments for the likes of Global Television (domestic and International), BNN Bloomberg, CNN International, the Globe and Mail, CTV, Reuters, McClatchy, Citytv, CP24, Rogers Green Radio network, Newstalk 1010, CBC, PostMedia, the Economist, and the Associated Press, The Current, As it Happens and the Charles Adler Show, to name a few. In fact, we often know the reporter or interviewer personally and have insights on what makes them tick and talk. And all of that can help your engagement not just be better, but the best it can be. That’s not a list: it’s just experiences and insight.
It’s a DART specialty: communicating to, with, for, or at the financial marketplace. Whether proactive, reactive, or steady as you go, we’ve got decades of experience in every facet that’s required. And, we can work hand in glove with your Investor Relations department/team to maximize their effectiveness. We provide annual and quarterly report planning, writing and production; annual meeting preparation and execution; C-Suite Executive profile building, media and presentation training; analyst and shareholder quarterly update calls – preparation and execution; planning, development, and roll-out of financial presentations, roadshows (IPO or other) and webinars. That’s not a list: it’s just experiences and insight.